Offering the right print sizes isn't just about what looks good — it's about matching buyer expectations, standard frame sizes, and common wall spaces. Get it wrong, and you'll stock prints that gather dust. Get it right, and you'll sell more with less inventory.
This guide breaks down which sizes actually sell, why they sell, and how to build a profitable size lineup for your art.
1. Most Popular Print Sizes
Based on sales data from print-on-demand platforms and art fairs, these are the top-selling sizes:
| Size | Popularity | Best For |
|---|---|---|
| 8×10" | Entry-level, gifts, small spaces | |
| 11×14" | Mid-range, most versatile | |
| 16×20" | Statement pieces, living rooms | |
| 24×36" | Large statements, collectors | |
| 5×7" | Budget-friendly, desk displays | |
| 18×24" | Poster size, dorm rooms |
Notice that the most popular sizes all match standard frame dimensions. This isn't coincidence — buyers think about framing, and non-standard sizes create friction. When choosing your lineup, stick to sizes where buyers can easily find affordable frames.
2. Size-by-Size Breakdown
8×10 Inches — The Gateway Size
The most popular entry-level size. Affordable for impulse purchases, easy to gift, fits in small apartments. Standard frames available everywhere from Target to craft stores. This is often a customer's first art print purchase.
Price range: $15–$35 | Best for: New buyers, art fairs, gifts
11×14 Inches — The Sweet Spot
Large enough to make an impact, small enough to not overwhelm. Works in bedrooms, offices, and apartments. Standard mat size for 8×10 photos creates familiarity. Often the "upgrade" choice from 8×10.
Price range: $30–$55 | Best for: Versatile displays, serious buyers
16×20 Inches — The Statement Piece
Big enough to be a room's focal point. Popular for living rooms and above-furniture placement. Standard frame size still widely available. This is where art starts to feel "serious."
Price range: $50–$90 | Best for: Living rooms, collectors upgrading
24×36 Inches — The Gallery Size
Premium size for serious collectors and large walls. Commands higher prices and signals quality. Requires buyers to have space planned — not an impulse purchase. Lower volume but higher profit per sale.
Price range: $90–$200+ | Best for: Collectors, large homes, focal walls
Large prints have the highest profit margins but face the most size anxiety. AR "View on Wall" lets buyers see exactly how a 24×36 fits their space — converting uncertainty into confidence. Learn more: How AR Helps Sell Art
3. Understanding Aspect Ratios
Before picking sizes, understand your artwork's aspect ratio. The ratio determines which standard sizes fit without awkward cropping:
The safest ratios are 4:5 and 2:3 — they work with the most standard frame sizes. If your artwork has an unusual ratio, you'll either need custom framing (friction) or white borders (can look awkward).
4. Pricing by Size Tier
Don't use flat markup across all sizes. Use strategic tiering:
Entry Tier
Mid Tier
Premium Tier
This tiered approach means entry-level prints attract new customers, while premium sizes maximize revenue from committed buyers. Avoid the mistake of pricing all sizes with the same markup percentage. Learn more in 7 Pricing Mistakes That Kill Profits.
5. Sizing for Different Contexts
The best sizes depend on where and how you're selling:
🎪 Art Fairs & Shows
Stock heavy on 8×10 and 11×14. Buyers want affordable, easy-to-carry pieces. Display large work for impact, but don't overstock it.
🛒 Online Store
Offer full range. Include AR preview to reduce size anxiety on large pieces. 16×20 and 24×36 sell better online than in-person.
Promote mid-range (11×14, 16×20). Large enough to photograph well, accessible enough to convert followers.
🎁 Holiday/Gift Season
8×10 dominates. It's giftable, affordable, and doesn't require the recipient to have planned wall space.
6. Recommended Size Lineup
If you're just starting out or want to simplify, here's a proven lineup:
- 8×10" — Entry point, gifts, impulse purchases
- 11×14" or 16×20" — Mid-range, most versatile
- 24×36" — Premium option for serious buyers
- 5×7" — Budget entry, desk displays
- 8×10" — Core entry size
- 11×14" — Versatile mid-range
- 16×20" — Statement mid-range
- 24×36" — Premium gallery size
Resist the temptation to offer every possible size. Too many options create decision paralysis. Three to five well-chosen sizes outperform a dozen random ones.
💰 Price Your Print Sizes
Calculate profitable prices for each size with our free pricing tool.
Show Buyers How Sizes Look
AR preview helps buyers see exactly how each size fits their wall — increasing confidence and conversion on larger, more profitable pieces.
Create Free AR GalleryFrequently Asked Questions
The most popular print sizes are 8×10 inches (entry-level), 11×14 inches (mid-range), and 16×20 inches (statement piece). These three sizes account for the majority of art print sales because they fit standard frames and common wall spaces.
Less is often more. Offering 3-5 carefully chosen sizes reduces decision paralysis and simplifies your inventory. A good starting lineup is one small (8×10), one medium (11×14 or 16×20), and one large (24×36) size.
At art shows, 8×10 and 11×14 prints sell best because they're affordable impulse purchases and easy for buyers to carry. Stock more small and medium sizes. Display large pieces for impact, but don't overstock them.
Don't use a flat markup across all sizes. Use tiered pricing: lower margins on small prints to attract new buyers, higher margins on large prints where perceived value is greater. Price jumps between sizes should feel natural, roughly 40-60% increases.
The most versatile aspect ratios are 4:5 (fits 8×10, 16×20, 24×30) and 2:3 (fits 8×12, 16×24, 24×36). These work with standard frame sizes. Avoid unusual ratios unless you're targeting collectors who do custom framing.